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​Our brand is female-owned and named after it's founder: Chey Ciani. She's always had a passion for finding the right products for her own locks. She became quite known for her voluminous coupe and people kept asking for her secrets. 


She couldn't ignore the fact that most haircare products came in plastic packaging. She knew that there had to be a better way, and that's when the idea for her very own brand was born. 


She spent countless hours researching and experimenting with natural ingredients and sustainable packaging options.



Her vision was to create haircare products that not only performed well but we're also free of parabens, sillicones and sulfates - basically free from all baddies. The end goal was to reach natural and sustainable products without the expensive price tag. We can proudly say, we succeeded! 


Our packaging is as sustainable as possible. The only plastic we use is in some of our first-time caps but once you re-purchase a product you preferably buy the refill cap. This avoids single-use plastic! s not just a business, but a movement. We're proud to be a part of the solution to the plastic waste problem, and we're committed to educating our customers on the importance of sustainable living.

So Chey haircare isn’t just good for creating great hair, it’s also supportive of our environment! And why is that? 

Well we chose to go single-use plastic free for the following reasons: 

- There's a garbage truck full of plastic dumped into the ocean, every minute.. Yes while you're reading this! ​

- Almost all the ocean pollution comes from land, read: humans! ​​

-  So many animals are killed on a yearly basis due plastic bag litter. They mistake it for food such as jellyfish. Or they get tangled in plastic. Our founder Chey is vegan and an absolute animal lover. This might be the biggest reason for her to avoid plastic at all cost! ​

- In 2050 they predict to have more plastic then fish in the ocean.​

- The next generation will benefit from this​

- The earth will benefit from this

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